Best Email Marketing Tools & Software

Email marketing tools are used by businesses to send out promotional emails to prospects. Marketers use them to design and create customized emails using HTML, CSS or easy-to-use visual editors. With email marketing software, marketers can manage subscriptions or un-subscriptions, build and manage opt-in email lists, as well as segment lists and send targeted emails. Some email platforms integrate with CRM products, thus enhancing segmentation capabilities of the platform.

Email marketing tools are a part of marketing automation software, and help boost brand awareness with a technique that has the ability to scale across vast audiences. They help businesses target their prospects more effectively and distribute content, while reducing marketing costs significantly. Key features of email marketing tools are designing and sharing newsletters, automation of newsletter delivery and email tracking, inbound lead generation as well as creation of permission-based emailing lists. This category includes point solutions for email marketing that don’t really offer a full suite of extra automation features across the different channels.

At the very least, email marketing products included in this category:

• Provide email templates
• Allow creation of emails via HTML editor
• Store, track and segment email contact lists
• Allow marketers to preview and send test emails
• Provide campaign based reporting and analytics.

The best way to choose the right email marketing software for your needs is to browse our list of top platforms.